CHRISTIAN ROTH www.christian-roth.com Designer CHRISTIAN ROTH and partner Eric Domego wanted to create retro eyewear to appeal to the consumer who craves individuality -- think of Lenny Kravitz, Bono of U2, and the infamous Jackie-O. CHRISTIAN ROTH feels his customer is not into big brand names and shies away from the very accessible, popular styles. Sleek, sexy silhouettes carry no logo on the frame--with branding only inside the case. This singular design of the sunwear is matched by the unique lens construction with gradient dyes containing melanin--the naturally occuring protein found in human hair and skin that helps ward off sun damage. For ROTH, sunglasses are not just about design but also imperative in protecting the eyes and the skin from premature aging.